Sainath is one of the most technically gifted growth professionals I have worked with. His rare ability to bridge engineering and marketing — writing automation scripts while crafting content at scale — is what drove BankBazaar's organic traffic to new heights. He doesn't just run campaigns; he builds systems that run themselves.
A Growth Engineer
Who Actually Codes
I started as a web developer — then fell in love with how search engines think. Over 13 years, I've built growth systems at every layer: Python scripts that automate hundreds of SEO audits, content architectures pulling 22M users a month, and app store strategies that grow installs without a single paid ad.
At BankBazaar, I don't just run SEO — I engineer it. Today my obsession is the next frontier: AEO and GEO — making sure brands show up not just on Google, but in ChatGPT, Perplexity, and every AI-powered surface where people find answers.
What Leaders Say
Working with Sainath gave us a competitive edge I hadn't seen before. He approached every SEO challenge with the mindset of an engineer — measuring, automating, and iterating. The rank tracking system he built saved us countless hours weekly and gave the team real-time visibility that transformed how we made decisions.
Core Expertise
Bridging technical engineering with organic growth — across search, app stores, and AI-powered discovery.
Programmatic SEO
Scalable content architectures generating millions of organic impressions. Schema automation to crawl budget optimisation.
App Store Optimization
Organic installs through keyword strategy, A/B-tested creatives, and metadata optimisation on Play Store & App Store.
AEO & GEO
Optimising for ChatGPT, Perplexity, Gemini & AI Overviews — the next frontier of organic traffic beyond Google.
AI Workflow Automation
Python and no-code scripts automating SEO audits, content pipelines, rank tracking and reporting — saving 100s of hrs/month.
CRO & Lead Generation
Turning organic traffic into revenue through funnel analysis, landing page optimisation, and data-driven experimentation.
Growth Engineering
Custom tools, dashboards, and automation scripts that give growth teams a technical edge over the competition.
Work Experience
13+ years of progressive growth leadership across fintech, edtech, and digital agencies.
- Own end-to-end organic growth funnel — 22M+ monthly visitors and high-intent lead acquisition across Credit Cards & Loans.
- Architected Programmatic SEO systems generating thousands of scaled landing pages capturing long-tail search demand.
- Deployed production-grade AI workflows using n8n, Claude AI Agents, Python, and Automate.io — eliminating hundreds of manual hours monthly.
- Directly audit, debug, and deploy technical SEO fixes in PHP, JavaScript, and Python — reducing engineering dependency.
- Cross-channel app growth strategy aligned with ASO goals, contributing to +25% YoY organic app installs.
- Led 23 SEO professionals across content, technical, and analytics to drive organic growth across financial product verticals.
- Delivered +32% increase in conversion rates within 7 months through data-driven CRO and landing page optimisation.
- Formulated comprehensive SEO roadmaps aligned to quarterly OKRs and business targets.
- Managed 200+ financial product pages — 15%+ YoY organic traffic growth and top-3 rankings for 50+ high-value keywords.
- Leveraged GA4, A/B testing, and SEMrush to measure performance and deliver measurable conversion improvements.
- Progressed from Senior SEO Analyst to Team Lead — built deep expertise in technical SEO, content strategy, and mentorship.
- Initiated scripted tooling for keyword tracking and rank monitoring — saving 20+ hrs/month and laying the AI orchestration foundation.
- Improved organic visibility for 100+ educational pages — grew domain traffic 35% over 2 years.
- Partnered with developers to implement SEO fixes contributing to 30%+ improvement in page load speeds across 500+ pages.
- Grew organic traffic 40%+ YoY — supported a 2× increase in lead volume over 2 years.
- Built production websites in HTML, CSS, and PHP — laying the technical foundation for a distinguished SEO career.
Automation Projects
Real tools I've engineered to give SEO and ASO teams superpowers — automated, alerting, always-on.
n8n Trending Topics Automation
Intelligent n8n workflow monitoring real-time search trends, social signals, and industry news to surface high-potential content topics. Auto-generates briefs and pushes assignments to the editorial team.
n8n AI Keyword Research Pipeline
End-to-end keyword research pipeline: pulls seed keywords from Search Console, clusters them semantically with AI, scores commercial intent, and maps to page templates with estimated traffic potential.
AI-Powered Technical SEO Auditor
Custom AI audit system crawling production pages, analysing Core Web Vitals, schema markup, internal linking, and content quality — generating prioritised fix recommendations with code snippets.
AI Content Strategy & Planning Engine
AI-driven strategy tool analysing competitor content gaps, mapping user intent clusters, and generating full content roadmaps with topic hierarchies and estimated ROI across 15+ financial verticals.
Automated Reporting & Alerting System
Real-time reporting pipelines pulling from GA4, Search Console, and SEMrush — detecting ranking drops or traffic anomalies and delivering auto-generated executive summaries via Slack and email weekly.
ASO & SEO Rank Trackers with Live Alerts
Daily automated keyword rank tracking across Google SERPs, Play Store, and App Store — with smart delta alerts for gains/drops, competitor benchmarking, and auto-push to dashboards.
Skills & Tools
A unique blend of marketing strategy and engineering — the full stack of organic growth.
Education
Certifications
From My LinkedIn
Writing about the future of search, AI-driven organic growth, and the tools that give teams an edge.
Why Your SEO Strategy Is Already Outdated — The Rise of Answer Engine Optimization
ChatGPT, Perplexity, and AI Overviews are reshaping where people find answers. Here's how to optimise for the new era of search.
AutomationHow I Built a Lighthouse Automation That Monitors 500+ Pages in Real Time
Manually checking hundreds of URLs every week is a losing game. Here's the Python system I built at BankBazaar that does it automatically.
ASOThe ASO Playbook That Grew Organic Installs 25% YoY Without a Single Paid Install
The exact keyword strategy, A/B testing framework, and tracking system we used to hit 25% year-over-year app install growth.
Let's Build Something Great
Open to senior SEO leadership, Head of Growth, and AI-powered organic growth roles. I bring the rare combination of deep technical skill and proven marketing results.