Who I Am

A Growth Engineer
Who Actually Codes

I started as a web developer — then fell in love with how search engines think. Over 13 years, I've built growth systems at every layer: Python scripts that automate hundreds of SEO audits, content architectures pulling 22M users a month, and app store strategies that grow installs without a single paid ad.

At BankBazaar, I don't just run SEO — I engineer it. Today my obsession is the next frontier: AEO and GEO — making sure brands show up not just on Google, but in ChatGPT, Perplexity, and every AI-powered surface where people find answers.

🏙️
Based in Bengaluru, India
💼
AGM — BankBazaar.com (2017–Present)
🎓
EMBA Marketing + B.Tech Electronics & Communications
🚀
Open to Growth, SEO & AI Automation leadership roles
🎯
Current Focus
AEO · GEO · AI-Driven Organic Growth
Superpower
Automation tools that replace weeks of manual SEO work
📈
Biggest Win
22M+ monthly organic visitors, zero paid traffic
🛠️
Philosophy
If it can be measured, it can be automated. If automated, it can scale.
Experience Across
BB
BankBazaar
2017–Present · AGM
JGI
Jain University / JGI
2015–2017 · SEO Analyst
NRK
NRK Digital
2012–2015 · Dev → SEO Lead
Social Proof

What Leaders Say

"

Sainath is one of the most technically gifted growth professionals I have worked with. His rare ability to bridge engineering and marketing — writing automation scripts while crafting content at scale — is what drove BankBazaar's organic traffic to new heights. He doesn't just run campaigns; he builds systems that run themselves.

MS
Manik Singla
Senior Leader, BankBazaar.com
LinkedIn
"

Working with Sainath gave us a competitive edge I hadn't seen before. He approached every SEO challenge with the mindset of an engineer — measuring, automating, and iterating. The rank tracking system he built saved us countless hours weekly and gave the team real-time visibility that transformed how we made decisions.

SS
Satpal Singh
Growth Leader, BankBazaar.com
LinkedIn
What I Do

Core Expertise

Bridging technical engineering with organic growth — across search, app stores, and AI-powered discovery.

🔍

Programmatic SEO

Scalable content architectures generating millions of organic impressions. Schema automation to crawl budget optimisation.

Technical SEOContent at ScaleCore Web Vitals
📱

App Store Optimization

Organic installs through keyword strategy, A/B-tested creatives, and metadata optimisation on Play Store & App Store.

Play StoreApp StoreKeyword Mining
🤖

AEO & GEO

Optimising for ChatGPT, Perplexity, Gemini & AI Overviews — the next frontier of organic traffic beyond Google.

AI OverviewsStructured DataSnippets

AI Workflow Automation

Python and no-code scripts automating SEO audits, content pipelines, rank tracking and reporting — saving 100s of hrs/month.

PythonMake/ZapierLLM APIs
📈

CRO & Lead Generation

Turning organic traffic into revenue through funnel analysis, landing page optimisation, and data-driven experimentation.

A/B TestingFunnel AnalysisUX Optimisation
🏗️

Growth Engineering

Custom tools, dashboards, and automation scripts that give growth teams a technical edge over the competition.

ScriptingData PipelinesDashboards
22M+
Monthly Organic Visitors
32%
CVR Increase in 7 Months
25%
YoY Organic App Installs
13+
Years of Experience
23+
Team Members Led
Career

Work Experience

13+ years of progressive growth leadership across fintech, edtech, and digital agencies.

BankBazaar.com
Asst. General Manager (AGM) Apr 2024 – Present
  • Own end-to-end organic growth funnel — 22M+ monthly visitors and high-intent lead acquisition across Credit Cards & Loans.
  • Architected Programmatic SEO systems generating thousands of scaled landing pages capturing long-tail search demand.
  • Deployed production-grade AI workflows using n8n, Claude AI Agents, Python, and Automate.io — eliminating hundreds of manual hours monthly.
  • Directly audit, debug, and deploy technical SEO fixes in PHP, JavaScript, and Python — reducing engineering dependency.
  • Cross-channel app growth strategy aligned with ASO goals, contributing to +25% YoY organic app installs.
BankBazaar.com
Senior SEO Manager Apr 2023 – Apr 2024
  • Led 23 SEO professionals across content, technical, and analytics to drive organic growth across financial product verticals.
  • Delivered +32% increase in conversion rates within 7 months through data-driven CRO and landing page optimisation.
  • Formulated comprehensive SEO roadmaps aligned to quarterly OKRs and business targets.
BankBazaar.com
SEO Manager May 2022 – Apr 2023
  • Managed 200+ financial product pages — 15%+ YoY organic traffic growth and top-3 rankings for 50+ high-value keywords.
  • Leveraged GA4, A/B testing, and SEMrush to measure performance and deliver measurable conversion improvements.
BankBazaar.com
Team Lead / Sr. SEO Analyst Oct 2017 – Jul 2021
  • Progressed from Senior SEO Analyst to Team Lead — built deep expertise in technical SEO, content strategy, and mentorship.
  • Initiated scripted tooling for keyword tracking and rank monitoring — saving 20+ hrs/month and laying the AI orchestration foundation.
JGI Group & Jain University
SEO Analyst Aug 2015 – Oct 2017
  • Improved organic visibility for 100+ educational pages — grew domain traffic 35% over 2 years.
  • Partnered with developers to implement SEO fixes contributing to 30%+ improvement in page load speeds across 500+ pages.
NRK Digital Pvt Ltd
SEO Lead Analyst → Web Developer Nov 2012 – Aug 2015
  • Grew organic traffic 40%+ YoY — supported a 2× increase in lead volume over 2 years.
  • Built production websites in HTML, CSS, and PHP — laying the technical foundation for a distinguished SEO career.
Built by Me

Automation Projects

Real tools I've engineered to give SEO and ASO teams superpowers — automated, alerting, always-on.

📡
n8n · AI

n8n Trending Topics Automation

Intelligent n8n workflow monitoring real-time search trends, social signals, and industry news to surface high-potential content topics. Auto-generates briefs and pushes assignments to the editorial team.

Reduced trend-to-publish cycle from days to hours — zero manual topic research
n8nClaude AIGoogle Trends APIPythonSlack Webhooks
🔑
n8n · AI

n8n AI Keyword Research Pipeline

End-to-end keyword research pipeline: pulls seed keywords from Search Console, clusters them semantically with AI, scores commercial intent, and maps to page templates with estimated traffic potential.

Replaced a full day of manual keyword research with a single automated pipeline run
n8nClaude AIGSC APISEMrush APIPython
🕷️
Python · AI

AI-Powered Technical SEO Auditor

Custom AI audit system crawling production pages, analysing Core Web Vitals, schema markup, internal linking, and content quality — generating prioritised fix recommendations with code snippets.

Reduced manual audit time by 80% across a 50K+ page site
PythonClaude AIScreaming Frog APICustom Crawlersn8n
🧭
Strategy · AI

AI Content Strategy & Planning Engine

AI-driven strategy tool analysing competitor content gaps, mapping user intent clusters, and generating full content roadmaps with topic hierarchies and estimated ROI across 15+ financial verticals.

Scaled content planning across 15+ verticals — replaced weeks of manual competitive analysis
Claude AIPythonAhrefs APIn8nGoogle Sheets API
📊
Reporting

Automated Reporting & Alerting System

Real-time reporting pipelines pulling from GA4, Search Console, and SEMrush — detecting ranking drops or traffic anomalies and delivering auto-generated executive summaries via Slack and email weekly.

Eliminated hundreds of manual reporting hours monthly — leadership gets automated insights every week
n8nGA4 APISearch Console APIPythonAutomate.io
📱
ASO · SEO

ASO & SEO Rank Trackers with Live Alerts

Daily automated keyword rank tracking across Google SERPs, Play Store, and App Store — with smart delta alerts for gains/drops, competitor benchmarking, and auto-push to dashboards.

Tracks 5,000+ keywords and app rankings on autopilot — team responds to drops in 2 hrs vs. 2 days
PythonGSC APIPlay Store APITelegram BotGoogle Sheets
Tech Stack

Skills & Tools

A unique blend of marketing strategy and engineering — the full stack of organic growth.

🔍 SEO
Programmatic SEOTechnical SEOCore Web VitalsSchema MarkupLog File AnalysisCrawl BudgetE-E-A-TServer-Side SEO
📱 ASO & App Growth
Play Store ASOApp Store ASOKeyword MiningCreative A/B TestsMobile ActionIn-App Events
🤖 AEO · GEO · AI
Answer Engine OptimisationGenerative Engine OptimisationAI OverviewsPrompt EngineeringClaude AI AgentsAI Auditing
⚡ Dev & Automation
PythonPHPJavaScriptSQLHTML/CSSTailwind CSSSeleniumGitWeb Scrapingn8nZapierAutomate.io
📊 Analytics
GA4Google Search ConsoleAhrefsSEMrushLooker StudioData StudioGoogle AdsA/B Testing
🏗️ Growth & Leadership
CROOrganic Lead GenCross-Channel GrowthOKR PlanningAgile/Scrum23+ Member TeamsStakeholder Reporting
Credentials

Education

🎓
EMBA – Marketing & SME
ISBR Business School, Bengaluru
Score: 82%
⚙️
B.Tech – Electronics & Communications
JNTU
Graduated 2012
📜
Diploma – Marketing Strategy
OHC
2022
Credentials

Certifications

📊
Google Analytics (GAIQ)
Google
🎯
Google Ads Search
Google
🚀
HubSpot Inbound Marketing
HubSpot Academy
🔍
SEO Master
E-Marketing Academy
📈
Advanced Web Analytics
Digital Marketing Institute
📣
Social Media Marketing Strategy
Digital Marketing Institute
Thoughts & Insights

From My LinkedIn

Writing about the future of search, AI-driven organic growth, and the tools that give teams an edge.

View All Posts on LinkedIn →
Get In Touch

Let's Build Something Great

Open to senior SEO leadership, Head of Growth, and AI-powered organic growth roles. I bring the rare combination of deep technical skill and proven marketing results.